You would like to get media interested in your business, right? A flight school, an aviation start-up or an aircraft sales business. Then you need a great story. What is it? A great story must be:– relevant for the reader or viewer. So you need to know who are the readers or viewers and what…
One year ago I started my side hustle. A freelance PR/communications consultancy for aviation projects – Roger PR.The story was simple and so different from the typical “I was fed up with corpo and decided to pursue my dream”. I was not. I had been doing PR for great multinational companies for over 20 years.…
Working for a 17-year-old – sounds like a nightmare? Quite the opposite… …if the 17-year-old is a pilot flying around the world, the youngest in history, who wants to show the world that young people like himself can really make a difference. Meet Mack Rutherford (MackSolo). This British-Belgian pilot is attempting to beat the Guinness…
If you have a great story to tell, you can make the headlines – without PR agencies or advertising budgets, actually even without any PR or communications experience. 👉 I tried it. My test rabbits were a great, small team of an aviation firm, SkyDream. They sell ultralight planes, teach people to fly, do maintenance…
Is it better to centralize your pool of communications contractors, or instead allow each manager to hire their own agencies and freelancers? Small organizations have fewer dilemmas: one business, one person responsible for communications (comms manager or the CEO themselves), one PR agency or a freelance contractor. But problems can occur as the size of…
🤔Work or hobby?PR or aviation?👉Or both? For a few months now I have been enjoying the pleasure of combining my professional experience (communications, public relations) and my hobby (aviation). I have been helping two amazing young people tell their stories. Zara Rutherford (www.flyzolo.com) has flown around the globe as the youngest woman in history. Her brother Mack…
👉We don’t need PR, our work speaks for us.👉Feel the same way?🤷♂️Then keep scrolling to other posts. Are you still here? Then maybe there is a slight chance you need both: doing a good job (in whatever business you are) and PR / communications / skills and strategy to talk about what you do to…
⚡An engineer corrected a press release.His version read:The modernization resulted in emission decrease: SO2 and SO3 from 200 mg/nm3 to 154 mg/nm3, HCL from 250 mg/nm3 to 16 mg/nm3 and particles from 23 mg/nm3 to 13 mg/nm3 ( O2 = 6% )🤔. 👉Cute, isn’t it😍? So how do you communicate figures?👉In press releases?👉In Facebook posts?…
I am speechless. Do you recognize this woman? 👉This is Zara Rutherford (FlyZolo), the current Guinness World Record holder, the youngest woman who has flown solo around the world. She has just sent me this video😊, thanking for my support with the FlyZolo project. Thank YOU, Zara! You have done something amazing! With your flight…
If your business is confronted with bad publicity, the typical advice you get from communications consultants is to act immediately. Do not wait until the problem “solves itself”. It will not. Do not assume that people will see the obvious nonsense of the accusations against you, your company or product. Act, present your position, let others…