From zero to hero: communications strategy

This package is for aviation businesses.

I will use my 20+ years of corporate communications experience  and my knowledge of aviation to prepare a comprehensive communications / public relations strategy for the whole year

The package includes:

  • business goal analysis
  • analysis of your communications activities implemented so far (if any)
  • analysis of communications activities of your 3 competitors
  • stakeholder analysis
  • defining communications objective
  • defining key messages
  • preparation of your business story
  • recommendation of communication channels
  • recommendations on how to measure and evaluate your communications results

We start with a 20-minute free consultation to see if and how I can help you. If we decide to work together, I will ask you to provide more detailed information about your business, goals, and your market. Then we meet for an online workshop, usually 3 hours, where we will work together on the communications strategy. I will be guiding you step by step, so it is OK if you have never done anything similar. If needed, we may meet again. Then I will work on my own, based on the information you provided and our discussion. I will need approximately 2 weeks for this. During this time, we will be in touch via e-mail, I may ask for additional information. After my work is completed, we meet again to discuss the draft strategy. The strategy must answer your needs and support your business goals, so every item must be verified by you. Finally, you will get a strategy document (usually 15 slides), including the summary of the above-mentioned analyses, your communications objectives, your key messages, your story (the basis for your communications), recommended communications channels, and recommended measurement tools.

This package is specially designed for aviation businesses: airlines, aircraft charter companies, aircraft producers and sellers as well as flight schools. If you are in another business, I may be able to help you as well – we will verify it in the free 20-minute consultation.

Cost: EUR 7997

In any case – before ordering this package, book the Free Touch&Go 20-minute consultation to see if we are a good fit.