👉We don’t need PR, our work speaks for us.
👉Feel the same way?
🤷♂️Then keep scrolling to other posts.
Are you still here?
Then maybe there is a slight chance you need both: doing a good job (in whatever business you are) and PR / communications / skills and strategy to talk about what you do to your audience.
Look, I said: audience, not customers. The audience is broader.
Your business depends on more people than just customers: authorities, neighbours, vendors, even competitors…
It depends on your goals. Business goals.
And professional communications is there to support your business goals.