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Work or hobby?

🤔Work or hobby?PR or aviation?👉Or both? For a few months now I have been enjoying the pleasure of combining my professional experience (communications, public relations) and my hobby (aviation). I have been helping two amazing young people tell their stories. Zara Rutherford (www.flyzolo.com) has flown around the globe as the youngest woman in history. Her brother Mack…

Do you need PR?

👉We don’t need PR, our work speaks for us.👉Feel the same way?🤷‍♂️Then keep scrolling to other posts. Are you still here? Then maybe there is a slight chance you need both: doing a good job (in whatever business you are) and PR / communications / skills and strategy to talk about what you do to…

Translating maths

⚡An engineer corrected a press release.His version read:The modernization resulted in emission decrease: SO2 and SO3 from 200 mg/nm3 to 154 mg/nm3, HCL from 250 mg/nm3 to 16 mg/nm3 and particles from 23 mg/nm3 to 13 mg/nm3 ( O2 = 6% )🤔. 👉Cute, isn’t it😍? So how do you communicate figures?👉In press releases?👉In Facebook posts?…

FlyZolo

I am speechless. Do you recognize this woman? 👉This is Zara Rutherford (FlyZolo), the current Guinness World Record holder, the youngest woman who has flown solo around the world. She has just sent me this video😊, thanking for my support with the FlyZolo project. Thank YOU, Zara! You have done something amazing! With your flight…

Relax. Let go.

If your business is confronted with bad publicity, the typical advice you get from communications consultants is to act immediately. Do not wait until the problem “solves itself”. It will not. Do not assume that people will see the obvious nonsense of the accusations against you, your company or product. Act, present your position, let others…