Recently, there was a case of a man who posed as a famous doctor and specialist in hearing problems, claiming to be a graduate of Polish and US universities. He captivated media attention with his intriguing discussions on hearing issues and even ran a private practice, where he sold hearing aids at inflated prices. However, the problem was that he was not a doctor at all, and his credentials were never verified by journalists over the years.
This is the power of personal brand. But this is also a warning. In today’s fast-paced media environment, journalists may not have the time to fact-check everything, allowing false claims to spread like wildfire.